Our Readers

REACH AVID HOME DESIGN ENTHUSIASTS.

Our readers have an average household income of $259,200 and look to the pages of Seattle Homes & Lifestyles to maximize THEIR LIFESTYLES!

INCOME/NET WORTH

Average net worth $1,700,400
Average HHI $259,200

HOMEOWNERSHIP/VALUE

Own primary residence 96%
Own second homes 26%
Average primary home value $805,376
Average second home value $615,084
Own or plan to purchase condo 17%

REMODEL

Plan to remodel kitchen/bath 42%
Plan to remodel or redecorate 70%

VACATION

Own a vacation home 25%
Plan to purchase vacation home 19%
Travel out of country 76%

AGE/GENDER/STATUS

Median age 51
Ages 30-54 54%
Female 79%
Male 21%
Married 75%

PROFESSIONAL/EDUCATION

Owner/partner in business 42%
Manager/professional 53%
Have office in home 67%
Serve on board of trustees 21%
Attend charity events 59%
Attended college 94%

Source: Reader Profile Study, MRI Custom Division,Harvey Research 2007.